Starting a new business is an exciting, exhilarating rollercoaster of a ride and in the beginning there are so many things to do and keep track of. One of the first things that many business owners do is register their business name and a domain name, in the belief that this is enough to protect their business.
Protecting Your Intellectual Property - Registering a Trademark:
Running a business is all about building a distinctive product or service and constructing a highly recognizable image that is immediately recognizable to your customers. Constructing this image is just the first step though, next you need to protect this image so others can’t copy it or leverage off it to steal your hard earned customers.