design

Protecting Your Intellectual Property - Registering a Trademark:

Protecting Your Intellectual Property - Registering a Trademark:

Running a business is all about building a distinctive product or service and constructing a highly recognizable image that is immediately recognizable to your customers. Constructing this image is just the first step though, next you need to protect this image so others can’t copy it or leverage off it to steal your hard earned customers.

Swimwear Design and the Need to Protect Copyright:

Swimwear Design and the Need to Protect Copyright:

A recent decision by the Federal Court of Australia has highlighted the importance of protecting your intellectual property and it could be particularly important for those budding fashion and swimwear designers out there to pay attention to.